Who are we?
Our Approach
Our Expertise
Our Expertise
At Panopticon, we don’t claim to understand your business or your audience—because we don’t exist.
Most ad agencies will tell you they start with deep insights, strategic thinking, and creative that "resonates." And that’s great. But we’re a fictional agency, so we skip the discovery calls, the mood boards, and the endless rounds of revis
At Panopticon, we don’t claim to understand your business or your audience—because we don’t exist.
Most ad agencies will tell you they start with deep insights, strategic thinking, and creative that "resonates." And that’s great. But we’re a fictional agency, so we skip the discovery calls, the mood boards, and the endless rounds of revisions.
What we offer instead is the idea of an agency: sleek, strategic, endlessly imaginative—and completely made up. No real clients. No deadlines. Just pure, unfiltered concept.
Shown above, Luke Mavrick in his East Village modeling days.
Our Expertise
Our Expertise
Our Expertise
At Panopticon, we don’t do anything.
We don’t run campaigns. We don’t circle back, sync up, or take things offline. We’re not strategists, creatives, or brand whisperers—because we’re not real.
While most ad agencies talk about “understanding your audience” and “building meaningful connections,” we offer none of that. We exist solely as a
At Panopticon, we don’t do anything.
We don’t run campaigns. We don’t circle back, sync up, or take things offline. We’re not strategists, creatives, or brand whisperers—because we’re not real.
While most ad agencies talk about “understanding your audience” and “building meaningful connections,” we offer none of that. We exist solely as a concept, an elegant placeholder in a world oversaturated with hustle and branding jargon.
So why does this website exist?
Maybe it's art. Maybe it's satire. Maybe it’s a digital monument to what could have been if we had bothered to actually start a business.
We don't expect your call. But if you're still reading this, we kind of already won
Above, a young Brandon Mavrick at his debut as a concert piantist
Our Team
Our Expertise
Our Team
At Panopticon, we don’t have real clients. We don’t launch real campaigns. We’ve never built a website, unless you count this one.
We always strive to deliver exceptional results, in the abstract sense. Because sometimes, just pretending to be an agency is more liberating than actually being one.
Above: Three fictional people that show up
At Panopticon, we don’t have real clients. We don’t launch real campaigns. We’ve never built a website, unless you count this one.
We always strive to deliver exceptional results, in the abstract sense. Because sometimes, just pretending to be an agency is more liberating than actually being one.
Above: Three fictional people that show up here from time to time: Brandon Mavrick, the creative director of Panopticon, Sue Ellen Mavrick, 11-year old DJ extrodinaire, and the supremely irritating Luke Mavrick, who if he were real would provide comic relief as Brandon's foil.